CSA · Technology · 4 months
Digital Marketing
Learn by doing: campaigns, content, ads, and data you can show in a real portfolio.
Technology
Digital Marketing
Learn by doing: campaigns, content, ads, and data you can show in a real portfolio.
4 months16 weeks · Learn by doing · 8–10 hrs/week
Programme preview: overview card
Overview
About this programme
Digital Marketing at Chitral Skills Academy is a four-month, hands-on course built around doing the work, not only watching slides. Across sixteen weeks and eight modules, you will audit brands, plan content, run SEO and paid campaigns, build email automations, grow social channels, and read performance data like a practitioner.
Each week pairs a focused lesson with a practical activity and a deliverable you can add to your portfolio: channel audits, editorial calendars, ad campaign drafts, automation flows, GA4 dashboards, and a final go-to-market plan.
Expect roughly eight to ten hours per week. By the capstone in week sixteen, you will pitch an integrated marketing strategy with evidence from the campaigns and tools you built along the way.
Market demand
Businesses need marketers who can execute across channels
From local shops to growing online brands, organisations want people who understand the funnel end to end: content, search, paid social, email, and measurement. Freelancers and in-house roles both reward portfolios that show real briefs, live experiments, and clear results.
Rising demand for social, ads, and content freelancers in Pakistan
SMBs investing in Google, Meta, and email to reach new customers
Agencies and brands hiring for SEO, performance, and analytics basics
What you will learn
Learning modules
Digital Marketing Fundamentals
Weeks 1–2 — Map the ecosystem, set SMART goals, KPIs, and buyer personas.
- Channel audit report (owned, paid, earned)
- Persona + KPI document with measurable campaign goals
Content Marketing & Brand Storytelling
Weeks 3–4 — Content strategy, editorial calendars, copywriting, and repurposing.
- 30-day editorial calendar with sample blog posts
- Multi-format content pack (social, video script, carousel)
Search Engine Optimisation — SEO
Weeks 5–6 — Keyword research, on-page SEO, technical fixes, and link building.
- Keyword research sheet with optimised pages
- SEO audit + guest-post outreach list (10 target sites)
Paid Advertising — Google & Meta Ads
Weeks 7–8 — Search and display on Google; targeting, creatives, and budgets on Meta.
- Google Ads campaign draft with CPA and ROAS targets
- Full-funnel Meta campaign + A/B test plan
Email Marketing & Automation
Weeks 9–10 — List building, segmentation, welcome sequences, and nurture flows.
- Five-email welcome sequence with lead magnet landing page
- Automation flow map + open/click performance report
Social Media & Influencer Marketing
Weeks 11–12 — Platform strategy, organic growth experiments, and influencer briefs.
- Two-week organic growth experiment report
- Influencer brief + micro-influencer scoring scorecard (20 profiles)
Analytics, Data & Conversion Optimisation
Weeks 13–14 — GA4, dashboards, landing pages, and A/B testing.
- Live GA4 / Looker Studio dashboard (six core metrics)
- CRO experiment plan + redesigned landing page
Integrated Strategy & Capstone Project
Weeks 15–16 — Full-funnel GTM planning and a professional portfolio pitch.
- 90-day go-to-market plan with budget allocation
- Capstone presentation deck + course portfolio
Structure
Curriculum
Month 1
Foundations
- Week 1 — Digital marketing ecosystem: owned, paid, earned channels; channel audit deliverable
- Week 2 — SMART goals, KPIs, and buyer personas; persona + KPI document
- Week 3 — Content strategy, AIDA copywriting, and 30-day editorial calendar
- Week 4 — Copywriting, visual content, and repurposing one piece into five formats
Month 2
Traffic generation
- Week 5 — Keyword research and on-page SEO (Ubersuggest, Search Console)
- Week 6 — Technical SEO, site audit fixes, and link-building outreach
- Week 7 — Google Ads: search, display, bidding, Quality Score, and ad variations
- Week 8 — Meta Ads: audience targeting, full-funnel structure, creative A/B tests
Month 3
Owned channels & engagement
- Week 9 — List building, segmentation, deliverability; Mailchimp/Brevo welcome sequence
- Week 10 — Behaviour-triggered drip campaigns and automation performance analysis
- Week 11 — Platform strategy for Instagram, LinkedIn, TikTok, and X; organic growth sprint
- Week 12 — Micro-influencer identification, scoring, and campaign brief writing
Month 4
Analytics, optimisation & strategy
- Week 13 — Google Analytics 4 setup, events, goals, and Looker Studio dashboards
- Week 14 — Conversion optimisation: funnel diagnosis, landing pages, and A/B tests
- Week 15 — Integrated full-funnel marketing plan and 90-day GTM with budget split
- Week 16 — Capstone: pitch your strategy, campaigns, and portfolio to peers and instructors
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Next step
Ready to join Digital Marketing?
Join the waitlist for Digital Marketingand we'll contact you when intake opens with start dates, fees, and prerequisites.