CSA · Technology · 3 months
SEO and Blogging
Write content people search for, and businesses pay for.
Technology
SEO and Blogging
Write content people search for, and businesses pay for.
3 monthsContent & visibility
Programme preview: overview card
Overview
About this programme
Search engines reward clarity, structure, and usefulness. This programme teaches you how to research what people actually look for, outline articles that answer intent, and publish with on-page SEO that helps pages perform.
You will practise with real briefs: headlines, outlines, drafts, revisions, and basic performance checks, the same loop used by content teams and freelancers.
Ideal if you want to freelance, support a local business online, or grow a personal brand with writing that compounds over time.
Market demand
Every business needs discoverable content
Small and mid-size organisations want blogs, landing pages, and guides that bring inbound interest. Many hire freelancers or in-house writers who understand SEO basics, not only grammar.
Rising freelance listings for SEO writers and content specialists
Local businesses expanding websites and Google profiles
Marketing teams prioritising helpful, structured long-form content
What you will learn
Learning modules
Search intent & keyword research
Match topics to what people want, and what you can credibly cover.
- Keyword tools and query mapping
- Competitor content review without copying
- Briefs that align with business goals
On-page SEO & structure
Make pages easy for humans and search engines to understand.
- Titles, headings, and internal linking patterns
- Meta descriptions and snippet thinking
- Image basics and page performance hygiene
Editorial workflow & publishing
Ship consistently with a repeatable writing process.
- Outlines, drafting, editing, and plagiarism awareness
- Publishing checklists and simple analytics literacy
- Pitching and portfolio pieces for clients
Structure
Curriculum
Weeks 1–2
SEO landscape & research
- How search works at a practical level
- Intent types: informational, commercial, transactional
- Building a keyword map for one niche site
Weeks 3–4
Writing for the web
- Scannable structure and strong introductions
- E-E-A-T-style credibility without jargon
- Editing for clarity and consistency
Weeks 5–6
On-page optimisation
- Page titles, H-tags, and anchor text
- Thin content vs helpful content
- Technical basics: sitemaps, robots, 404s (overview)
Weeks 7–8
Portfolio project
- Publish a 3-article mini site or blog series
- Peer review and instructor feedback
- Freelance packaging: rates, proposals, samples
Same track
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Next step
Ready to join SEO and Blogging?
Join the waitlist for SEO and Bloggingand we'll contact you when intake opens with start dates, fees, and prerequisites.